The cheapest, most-used brands of contact lenses have been steadily falling in price since 2013, and now the same brands are on the verge of being completely replaced by cheaper, newer models.
The cheapest brands are already the ones you’d expect to see at a bargain store in the mall, where a cheaper brand may be worth more than the more expensive.
This trend isn’t just a trend for consumers.
It’s happening in the retail world, too.
We’ve written about how consumers are moving away from brand loyalty to brand price, but in some cases, brand loyalty is actually a huge drag on sales.
The same is true of contact lens prices, too: it’s hard to find the right brand for the price.